New Look for Enforce Tac

Client: NürnbergMesse GmbH
Service: Campaigning
New CD guide for the special trade fair for official security experts

The task

Enforce Tac offers the highest quality for everything that military personnel and official security experts need in a rather discreet atmosphere. The reorientation therefore had to be carried out carefully and staged in such a way that both target groups could find themselves. The protagonists were to be a soldier and a police officer from a special unit. The color sand was also to be integrated.

The implementation

The previously rather dark colour scheme of the appearance was changed to a brighter look in the direction of sand, which enabled us to largely retain existing and learned layout elements and merely modernize them. At the same time, the photography was to emphasize the new focus with a much more military visual language. In addition, the layers previously used in the new corporate design recede into the background. To ensure maximum authenticity in the presentation, ad mock-ups were used as a photo briefing for the shoot, which was carried out by an Enforce Tac exhibitor.

The result

The new key visual was presented to exhibitors at EnforceTac 2023 and received consistently positive feedback. Our team’s tour of the trade fair confirmed that the new visual direction fits in perfectly with the image of the exhibitors – and therefore the industry. Enforce Tac is therefore well equipped for further development in the coming years.

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