Complex services brought to the point. Editorial and fast.
The task
Siemens Global Business Services (GBS) supports both units of Siemens AG worldwide and external customers with state-of-the-art competence- and technology-based services. Sounds complex? Yes, but also quite exciting. The gripping use cases range, for example, from AI-supported customer service to intelligent networking of technical documents to workation solutions for more efficient working from abroad. The only thing left to do is to present the extensive range of services in such a way that potential customers get to know GBS as an innovative, digital and flexible partner.
The implementation
Better informed twice: An interactive PDF presents the services of GBS in the style of a high-quality magazine with generous images and modern design in an appealing and clear way, while all articles are also available individually as web pages. In this way, Siemens GBS always has exactly the right means of communication: the magazine for a comprehensive and clear presentation and the web articles for the targeted promotion of individual competencies.
The result
This project creates customized assets for Siemens GBS for different communication goals: The magazine for a comprehensive and clear presentation and the web articles for the targeted promotion of individual competencies. Regardless of the medium, customers get an immediate insight into the world of GBS’s complex services that entertains and conveys competencies without being intrusive.
