Real rooms can do more
The task
Promote the room automation portfolio of Siemens Smart Infrastructure, Building Products. The special feature: Presenting the offering so that the importance of the technology becomes clear on the one hand, and on the other hand explain that room automation is not prohibitively expensive.
The implementation
“Your room can do more”: a concise campaign that highlights the benefits of technology for people in the room. A website and social media communication place the topic with the target group and position Siemens as a provider of a scalable automation offering at room level.
The result
A product campaign that takes care of the smallest unit of a perfect place: the individual room. The communication explains how building technology creates spaces that are more productive, healthier and more sustainable – outlining a win-win situation for building users and operators alike. Because both sides benefit, when rooms perform better.
Key Visuals
Social Media Teaser
Further campaign measures
