The whole campus at one click
The task
Present Siemens’ Smart Hospitals portfolio in an appealing way on a website – with a holistic perspective that is nevertheless compact and clear.
The implementation
A web page that demonstrates expertise and positions the portfolio as the answer to the most pressing challenges for hospital buildings. An interactive web feature invites users to explore the portfolio step-by-step through infographics – from campus to building to individual rooms.
The result
A complex topic presented in a compact and easily understandable way. The web feature increases the time spent on the website and presents the extensive portfolio – precisely and appealingly. Links in the individual graphics take the user directly to the product or solution page, enabling a seamless customer journey from the first to the last click. Explore it here.
