Silence draws attention
Client:
Service: Multimedia
Radio spot for NürnbergMesse and it-sa
The task
Position NürnbergMesse as a trendsetter in a digitalized world. Because it offers a platform for future topics. Like it-sa, the trade fair for IT security.
The implementation
Executives and decision-makers have little time to inform themselves. That’s why it’s best to ensure their attention when they concentrate on something else. For example, driving a car with a radio spot on B5 aktuell. It shows the consequences of cybercrime in 20 seconds: standstill with two seconds of complete silence on the radio.
The result
Maximum attention – because if you suddenly hear nothing, you’ll listen all the better afterwards. The radio spot shows how strong silence is. And how important a trade fair company is that offers a platform for future topics.