In the rush of color
The task
To arouse curiosity for the European Coatings Show in order to acquire new visitors for the exhibition.
The implementation
An extraordinary view on colours and forms, conceived in Macro Cinematography together with the Nuremberg artist Roman De Giuli. A colour microcosmos was created in Petri dishes, captured by a high-resolution 4K camera and accompanied by an individually composed soundtrack.
The result
A very unique interpretation of colours that aesthetically stages the theme of the trade fair – and shows how much emotion can be invested in rather matter-of-fact industrial themes. The extraordinary staging achieved its goal: The European Coatings Show welcomed more than 30,000 trade visitors for the first time and was more successful than ever with the highest international participation since its inception.
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