GR at the world’s leading trade fair for horticulture
The task
Get to grips with a new customer and their completely new subject area in no time at all and design their next appearance at their most important global trade fair. That pretty much sums up the task GR entrusted us with. From claim development to social media assets, from booth design to trade show newspaper, with attention-grabbing visuals and a modern look and feel “that reflects GR’s forward-thinking and partnership-based corporate orientation.” You have three months, exactly …
The implementation
After our agency presentation and the decision for Theim, the cooperation started with the intensive project preparations. The trade fair participation was to be used for a current survey with the topics sustainability, energy, availability of goods, and what challenges the trade is facing. To this end, the trade fair stand reflected what GR is doing in response to the challenges: As an innovator, an idea generator and a conceptually strong market partner on the joint path to the future.
The result
In a direct exchange with the customer, four design lines and ten ideas for give-aways were quickly developed from six claim ideas and implemented speedily and smoothly after finalization: from the booth walls and the current trade fair newspaper to the social media post and an e-mail header, coordinated with GR’s new appearance at the International Plant Fair 2023 in Essen. Live communication, right to the point – matching our new client and its challenges – right on budget, and perfectly on schedule without any frictional losses.
