Busbar vs. cable

Client: Siemens AG
Service: Multimedia
Animation film for the busbar trunking system SIVACON 8PS

The task

Show how busbar trunking systems make life easier for electricians – because they are superior to conventional cabling in every respect.

The implementation

The animated film presents the advantages of the SIVACON 8PS busbar trunking system as a sports competition with seven stations. Each uses direct comparison to show the differences between the busbar trunking system and conventional cabling.

The result

What at first sounds like dry technical content quickly becomes the most exciting competition since the tortoise and the hare. Two animated characters become content carriers and identification figures. In the end, of course, only one of the two can win: the electrician who works with SIVACON 8PS. The sympathetic presentation convinces at trade fairs and events and is used by the sales department for a casual introduction to the conversation.


With the loading of the video you accept the privacy policy of Vimeo.
Learn more

Load video