I

Innomotics GmbH

all IN for Innomotics

What actually happens when a corporate design is finished? It has to be implemented. When it comes to the style guide of a company the size of Innomotics, there’s a lot to do. And, above all, exciting things.

the new design: bold

Innomotics has consistently focused on a strong appearance right from the start. Visually as well as linguistically.
The contrast of power gray and lime in combination with prominent typography and self-confident statements leaves a lasting impression.

there right from the start: we

The corporate design developed by MetaDesign for Innomotics stands out and opens up many exciting design possibilities. We were able to explore them and developed and implemented a wide range of measures in close collaboration with MetaDesign and the Innomotics brand team: from product hero motifs and animations to layouts, icons, web pages, presentations and awards.

hero shots

Innomotics’ motors and inverters keep a wide variety of industries running around the world. Time to pay tribute to them with epic hero shots. 3D models, exciting perspectives and effective lighting impressively showcase the products.

icons

They are much more than just details, but indispensable eye-catchers that get to the heart of complex issues: Icons. We have developed a large number of them and are constantly expanding our collection.

the baubles never shine brighter

There are jobs that you don’t get every day. For example, putting up a Christmas tree in the Innomotics design. The almost 6-metre-high Nordmann fir stood at the headquarters in Nuremberg at Christmas 2024 and provided a very special highlight with custom-made decorations in lime.

the webpages: informative

The webpages for Innomotics Customer Services get to the heart of the service offering. Visually and textually. Because a clear presentation thrives on precise language, especially when it comes to the details.

the layouts: elegant

The new design system offers all the possibilities for a striking appearance. We were able to translate it into print measures that leave a lasting impression. And wherever you want to be present not only digitally, but deliberately with a high-quality physical product.

the presentations: to the point

Nothing works without slides. But even more so with well-designed slides. We were able to adapt the new design for a wide variety of presentations and explored the entire spectrum of the new brand identity. From striking image slides to clear, well-organized information for those who want to go into more depth thematically.