Customer: Siemens AG

Service: Campaign

Planning tomorrow

Campaign to address building planners for Siemens Buildings

The task
Planners are the influencers of the building technology industry. They develop tailor-made solutions based on project requirements and technical possibilities. Siemens can make this task easier – with a unique offering for planners that needs to be positioned for the target group.

The implementation
A website is the central point of contact: It presents the offering and provides extensive materials for download along with links to the planning tool and product catalog. Ads and digital ads on LinkedIn banners attract attention to the offering.

The result
A solid positioning of a good offering. Siemens makes the work of planners easier and, with the right expertise and an extensive portfolio, is exactly where it needs to be: right with the target group.

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