Customer: Siemens AG
Campaign to address building planners for Siemens Buildings
Planners are the influencers of the building technology industry. They develop tailor-made solutions based on project requirements and technical possibilities. Siemens can make this task easier – with a unique offering for planners that needs to be positioned for the target group.
A website is the central point of contact: It presents the offering and provides extensive materials for download along with links to the planning tool and product catalog. Ads and digital ads on LinkedIn banners attract attention to the offering.
A solid positioning of a good offering. Siemens makes the work of planners easier and, with the right expertise and an extensive portfolio, is exactly where it needs to be: right with the target group.