The task
Communicate that a proven product has become even better – and make that visible at first glance.

The implementation
A trailer that gets to the heart of the benefits in 53 seconds and stages the product with an extraordinary aesthetic. The film is the core of a product launch campaign consisting of a sales brochure, a website, spectacular key visuals, and social media postings for SPS 201

The result
A package of measures that specifically uses the strengths of each channel to show that a good thing has become even better.