Customer: Siemens AG

Service: Movie/3D/CGI

Busbar vs. cable

Animation film for the busbar trunking system SIVACON 8PS

The task
Show how busbar trunking systems make life easier for electricians – because they are superior to conventional cabling in every respect.

The implementation
The animated film presents the advantages of the SIVACON 8PS busbar trunking system as a sports competition with seven stations. Each uses direct comparison to show the differences between the busbar trunking system and conventional cabling.

The result
What at first sounds like dry technical content quickly becomes the most exciting competition since the tortoise and the hare. Two animated characters become content carriers and identification figures. In the end, of course, only one of the two can win: the electrician who works with SIVACON 8PS. The sympathetic presentation convinces at trade fairs and events and is used by the sales department for a casual introduction to the conversation.

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